Substance151, Benefit LLC

Join our principal Ida Cheinman for this upcoming ACEC National online class on how to create a marketing differentiation for your firm.

As the lines between “human” and “artificial,” “real” and “fake” are getting more and more blurry, trust, people and relationships have come back to the forefront.

Your competitive advantage will not come from competing with AI to deliver more, faster. It will come from differentiating on what AI cannot do: building trust and relationships, humanizing your brand and communications, and creating emotional connections with those your firm wants to attract. Because even in the B2B environment, we’re still doing business with humans.

The program will provide practical, actionable insights and a new toolkit (and ammunition) you can take back to your firm. You are guaranteed to walk away inspired and with a practical roadmap to get started!

Register now: http://bit.ly/4qgpKJ1

Are you on THE list? Join your peers for early access to branding and marketing trends, tools and practical insights delivered straight to your inbox. https://bit.ly/4dNUPNW

After months and months of collaboration and hard work by both teams, we’re excited to announce that the brand refresh and the new website for Fuss & O'Neill are live!

With a brand identity, message and marketing communications that no longer served its needs, Fuss & O’Neill engaged Substance151 to develop a new brand strategy and message aligned with the firm’s current capabilities, industry standing and unique culture.

As the firm celebrates its 100th anniversary, the new brand honors all that the firm has accomplished while leading it into the future.

You can see the full story here: https://bit.ly/fandobrand

“Working with and the Substance151 team was an exceptional experience. We chose Substance151 because of their professionalism and deep expertise in the market, which was crucial for us. Their honesty and dedication to what was best for us, rather than just telling us what we wanted to hear, were invaluable. The website Substance151 delivered perfectly reflects our firm’s strong brand and legacy, striking the ideal balance between a refreshed identity and maintaining our century-long tradition of excellence. Ida and her team are true professionals and experts in their field.”

Kathy Nanowski, MBA, CPSM
Vice President, Director of Marketing & BD
Fuss & O’Neill

There’s a lot of buzz about Gen AI and all the new tools at our disposal – and for a good reason! But it can be overwhelming.

Join our Principal Ida Cheinman for this virtual program (also available on demand). She will share our favorite content development tools and insights tailored specifically for .

Still time to register: https://bit.ly/3qM9ndg!