Big Run Media

Did you hear? Instagram is giving users the option to view Instagram Live broadcasts on desktop PCs. This comes with a less intrusive format and URLs to cross-promote your streams. Instead of overlaying comments and emojis, the web version of Instagram separates them out to the side — with a separate user response column to the right side of the video feed.

And finding live videos is exactly as easy as it is on the app. In your Stories section, Live videos are labelled as such — there's a little magenta-colored rectangle that says "LIVE." Go check 'em out!

Work on building your community. Groups are booming on Facebook. They’re pretty much the platform’s most popular feature, and engagement in groups is skyrocketing. Although the side benefit of a group is increased registrations, the main focus of the group shouldn’t be pitching your event. It’s a space to engage with participants and for runners to share and connect. If your runners will be participating virtually, this space gives them a place to share their training, accomplishments and encourage others.