https://www.facebook.com/619501094891422/

Todd Collins

04/15/2026

Is your Instagram reach dropping? It’s not always what it seems! Meta has updated how views are counted, shifting focus from mere impressions to actual content consumption. Now, a view means someone actively opened your post, watched your reel, or swiped through your carousel. This change highlights the power of carousels, as each swipe generates additional view activity. The algorithm prioritizes genuine attention over simple visibility. Adapt your strategy to create engaging content that encourages interaction. Save this post to stay ahead of the curve!