Local Color Flowers

It's filler flower season! SO MANY BEAUTIFUL FLOWERS!

Filler flowers aren't just "extra flowers." They fill gaps, support your focal flowers, add texture, and even help hold stems in place. Learn how to identify and use them in floral design in this short 6 minute tutorial!

After watching, tell me your favorite filler flower in the comments!

The 6 Elements of Floral Design: Coloring In-between With Filler Flowers Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newslet...

Not every flower in an arrangement gets to be the main character.

Some flowers are supporting actors.
Some are background extras.

And then there are focal flowers.

The peonies.
The roses.
The dahlias.
The giant show-offs that make people stop and say, "Wow."

The rest of the arrangement exists to help them look their best.

Once you understand that, floral design starts making a whole lot more sense.

Check out my YouTube video this week ALL ABOUT FOCALS!

The 6 Elements of Floral Design: Spotlight on Focal Flowers Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newslet...

If we want customers to see local flowers differently, we have to show them something different.

One of the biggest opportunities for farmer-florists and floral designers is learning to see local flowers as a medium—not a style.

Local flowers aren't just for garden-inspired arrangements. They can be modern. They can be dramatic. They can be artistic. They can be elegant and luxurious.

The more we challenge ourselves to push beyond the expected, the more we expand what's possible—not just for our own work, but for how customers perceive local flowers.

Every arrangement we create helps shape the story people tell themselves about local flowers.

In this week's video, I take you behind the scenes as I create an arrangement for a client who wanted something refined, elegant, and luxurious—all using local flowers.

My hope is that it encourages growers, farmer-florists, and designers to keep experimenting, keep refining their craft, and keep showing what's possible.

🎥 Watch the video and see the transformation.

And if you know a grower or designer who is helping elevate the perception of local flowers, share this video with them. The more examples we put into the world, the more we expand what people believe local flowers can be.

The Secret to Making Flowers Look Luxurious Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newslet...