Ashton Design

Award winning design: We are thrilled to share that Ashton Design was recognized for a 2022 SEGD Global Design Merit Award! Part of our team traveled to Portland, OR last week to accept this distinction, where we were one of 38 projects (from more than 300 global submissions) to be awarded.

This award celebrates our wayfinding and signage design for Merriweather District, which is a mixed-use community in Columbia, Maryland. We were inspired by the phrase ‘grow boldly’, which was the guiding principle of the new district. The unique ‘perspective’ concept of our signage was inspired by the ‘window’ or void that is part of the logo. The resulting designs are bold, sculptural, and iconic.

See the full distinction on the the SEGD website: https://bit.ly/3QR9wUT

And see the original case study here: https://bit.ly/3QRdKvD

For the littlest creatives: Tiny Easel’s watercolor kits encourage kids to explore their artistic side with step-by-step guidance and high-quality supplies. Ashton worked with Tiny Easel to bring this playful and endearing brand to life by designing and developing an e-commerce website, product packaging and collateral.

In keeping with the spirit of the brand, original artwork is infused throughout our approach. Product illustrations on the website let customers know what comes in each box, while the product packaging itself showcases original watercolor artwork by the company’s founder.

As the website launched, Ashton provided social media strategy, which supported the brand’s subsequent print and television coverage.

See the full project here: https://bit.ly/3GjUWjS

Happy Earth Day (today and everyday)! We know that Earth Day isn’t just about celebrating one day a year, and we always appreciate partnering with brands like who understand that, too.

Lorax provides consulting services to find green solutions for developers, business owners, architects and real estate professionals. We partnered with them to re-invigorate their brand with a new visual system, including logo, identity, email & newsletter templates, and marketing collateral.

Our dynamic logo design takes advantage of the company’s digital-first presence, and the multi-icon system allows for customization and room to play. Thoughtful details like custom newsletter icons (including a cheeky ‘What’s Sprouting’ news icon) tie the new brand together for a cohesive experience.

See the full case study here: https://bit.ly/3xNOVK8