Response Labs Inc.

New month means new issue of From the Lab! And this one is jam packed with what it takes to create customer relationships that actually last.

• Unpacked our Loyalty360 Expo experience
• Explored why customer experience is now the foundation of modern loyalty strategy
• Showcased how Playa Bowls turned National Açaí Day into a high-impact growth moment.

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Loyalty360 Expo recap ✈️✨

Last week, Andy + Lauren headed to Orlando to connect with loyalty, CRM, and CX leaders from across the industry.

Biggest takeaway?�
Loyalty today is about WAY more than points + discounts.

The brands winning customer loyalty are:�
✔ Delivering better experiences�
✔ Using data more intelligently�
✔ Aligning strategy + ex*****on�
✔ Moving faster with insights
And yes… AI was everywhere 👀

Check out our full recap and key takeaways https://www.responselabs.com/2026/05/key-takeaways-from-our-time-at-loyalty360-expo/