Shapiro Negotiations Institute

We’re thrilled to announce that the Shapiro Negotiations Institute (SNI) team will be attending the Strategic Account Management Association (SAMA) Annual Conference this year! 🎉

A special highlight: SNI Partner Jeff Cochran will lead an interactive session titled “Creating Value Through Optimal Negotiation Strategies.” This engaging session will guide negotiators in moving beyond positional thinking to achieve stronger, sustainable outcomes. Attendees will learn effective preparation techniques, understand interests better, and identify value-creating opportunities, equipping them with practical tools and strategies that can be applied directly to strategic account management.

Joining Jeff will be Maximiliano Berger, SNI's Director of Business Development, who is eager to connect with leaders and teams dedicated to enhancing negotiation, sales, and account management skills.

As strategic partnerships and customer relationships evolve, we’re looking forward to meaningful discussions on negotiation, collaboration, and long-term value creation.

Will you be at SAMA? Let’s connect! 🤝