TBC

TBCers Matt and Lauren spent last week at the Meta Health Forward: Winning Wellness forum in NYC, talking all things healthcare, content, and consumer engagement.

The big takeaway? Healthcare marketing has to do more than show up when someone needs care. It has to connect across the full health and wellness journey in ways that feel personal, trusted, and measurable.

A few insights we’re bringing back for our clients:
✔️ Creative fatigue is real, so fresh, vertical-first assets matter
✔️ Better first-party data leads to smarter automation and stronger lead quality
✔️ Creative, media, and measurement need to work together from the start

One favorite line from the event: “The algorithm picks the placement. Creative decides if it wins.”

That one’s sticking with us.

Two TBC campaigns brought home honors at the AAF Baltimore - AAFB 2026 American Advertising Awards. 🏆

Our work for Superior Plus Propane, “Don’t Think About Propane,” and the American Diabetes Association’s Obesity Association, “The First Judgment,” earned multiple awards:

🏆 Gold ADDY | Regional/National TV Campaign
Don’t Think About Propane for Superior Plus Propane
🥈 Silver ADDY | Internet Commercial, Single Spot (Any Length)
Don’t Think About Propane for Superior Plus Propane
🥈 Silver ADDY | Regional/National TV Single Spot (Up to 2:00)
The First Judgment for the ADA’s Obesity Association

We’re proud of the teams and partners behind this work and

grateful for the chance to create ideas that make an impact. 💛

This Women’s History Month, we’re celebrating the women who lead with courage and inspire others to do the same.

At TBC, being a women-owned agency means leadership is part of our story every day. While nationally, it’s estimated that fewer than 1% of advertising agencies are owned by woman, we’re proud to say that we are 100% woman-owned and that women make up 60% of our leadership team and 63% of our agency overall, reflecting the voices and perspectives helping shape our work.

It’s about showing up with confidence, supporting one another, and creating opportunities for the leaders still to come.

Here’s to the women who continue to inspire progress across our industry and beyond.