Allens Boots

Twas the night before Xmas 48 years ago. Our founder Steve Greenberg spent Allens Boots first Xmas eve just hoping he would make it to the next. Looking back at all those Christmas Eves before, it’s not the sales numbers or money made (or lost) that we remember, it’s the smiles we helped create, and the friendships we made that we cherish the most. SoCo has never been just a high volume flagship location with great branding potential for us……it’s simply our home. We’ve loved you Austin for 48 Xmas eves, and plan too for at least another 48! Feliz Navidad!

In a world full of sheep be a f****** ostrich.

We can’t all be silverbelly wearing good guys.