Personify

Small but mighty? This is your moment.

If you’re heading to and your association team runs lean, make time for the Small Staff Reception. It’s designed with you in mind.

It’s a relaxed, come-as-you-are get-together where you can:
✅ Connect with other small teams
✅ Share ideas and stories
✅ Enjoy a drink (hello, Personify Punch)
✅ Grab a snack and unwind

🗓 Sunday, August 10
🕔 5:00 to 6:00 p.m. PT
📍 Room 153C, Los Angeles Convention Center
🍹 Drinks and food provided

No RSVP required. Just stop by, bring a friend, and say hello. We’d love to see you there.

💸 What happens when lawmakers go looking for $4.5 trillion? If you're part of a nonprofit or association, the answer might be too close to home.

As Congress revisits the Tax Cuts and Jobs Act, tax-exempt organizations could end up being used as a “pay-for.” That means associations—like the ones powering professional development, public health, education, and economic impact—are at risk.

Richie Wonk Wonk, shares a powerful reflection on this year’s ASAE The Center for Association Leadership Fly-In, where hundreds of association professionals headed to D.C. to speak up, get heard, and advocate for our sector.

📍From highlighting $3.2B in economic impact from Texas associations to breaking down the real threats ahead, Rich’s blog is both an eye-opener and a call to action.

🗣️ As he says, “This could be the biggest impact on associations in over 50 years.”

Whether you’re in the trenches of advocacy or just starting to pay attention—this is a must-read.

The Price of Purpose: Why Tax-Exempt Organizations Are Back in the Crosshairs on Capitol Hill - Personify As Congress eyes tax reform, this blog explores the rising threat to nonprofits’ tax-exempt status and how associations are stepping up advocacy efforts.

Hey associations and nonprofits! Have you thought about the best collaborations for your goals? It all comes down to choosing between partnerships and sponsorships.

🔹 Partnerships are those deep connections where you’re in it for the long haul, combining resources and efforts to achieve shared goals—think co-hosting events or advocacy campaigns where the real magic happens!

🔹 Sponsorships offer a quick boost for visibility or funding without the long-term commitment.

Check out this insightful article from MemberClicks that explains when to use each strategy to maximize your impact.

🤔 Want to discover which approach suits your current objectives? Dive into the article below, and let’s chat about driving change together!

Partnership vs. Sponsorship: Which is Right for Your Organization? | MemberClicks For associations and nonprofits, external collaborations are a powerful way to achieve goals, expand reach, and create lasting impact. Two common strategies for collaboration are partnerships and sponsorships. While these terms are often used interchangeably, they serve distinct purposes and offer d...

PersoniTour is heading to 🏙️ CHICAGO! Beep! Beep! 🚌🚌🚌

We're thrilled to host association professionals, and users of ThreeSixty, MC Trade and A2Z Events for a day of CAE-accredited/CEM-recert education, product training from our experts and PersoniFun.

PersoniTour is 🆓🆓🆓 for all registrants.

Register today to join us!
https://personifycorp.com/events/personitour/