The Mach 1 Group

Our own Alice Claiborne was featured on CBS News Texas, sharing how she accidentally dismissed a life-threatening flash flood warning after mistaking it for another late-night Amber Alert. Her story highlights a growing issue: “notification fatigue.” With so many alerts, critical warnings can get lost in the noise. Alice is advocating for distinct emergency alert sounds so people know instantly when action is needed — because seconds matter.
Watch the full interview here:

Too many Amber Alerts may be causing "notification fatigue". CBS News Texas looks at efforts to fix that. Family ignored a nighttime alert during deadly flooding. Now, questions are growing about notification fatigue and whether the system needs changes.

When it comes to earned media, impact beats impressions every time.

Quantity does not equal effectiveness, and our results aren’t measured by how many headlines we generate, but by how well we reach the right audience. Broad visibility might build awareness, but if it misses your audience, it’s wasted effort. Strategic communications means pairing thoughtful strategy with precise messaging, ensuring every placement counts.