TrustRadius

🏆 The 2026 Buyer’s Choice Award winners are here!! 🏆

We’re incredibly excited and proud to celebrate 368 products that earned the badge this year. Each product won based on vetted, unbiased customer reviews.

These winners stood out because real users recognized their products for delivering the best capabilities, value for price, and customer relationship.

Congratulations to all of the winners. Your dedication to your customers makes all the difference. 🥳

Check out our blog for a full list of winners (and to start making your 2026 short-list): https://bit.ly/4oW8UxC

If your product isn’t showing up in AI summaries, you’re being overlooked. Learn how to show up where it counts: https://bit.ly/3JIbgAV

Visibility isn’t about SEO anymore. You have to be trusted enough to be cited where buyers actually look. Google now sends 1 click for every 1,500 pages scanned. And tools like ChatGPT, Gemini, and Claude are surfacing reviews and real-world experiences, not marketing copy.

Read our blog to see what it takes to show up where it counts.

The days of SEO are numbered. But what does that mean for visibility? As traditional search declines and AI assistants become more of the norm, it’s starting to look different.

Now, it’s all about being trusted, visible, and verifiable enough to appear in AI-generated results. Our B2B buyer report shows just how important this shift is:

- 82% of buyers already had a top product in mind when building their short-list.
- 70% ended up purchasing that same product
- 79% of all buyers, and 89% of enterprise buyers, knew about their chosen product before they began their research

In other words, buyers aren’t discovering — they’re confirming. And as AI is becoming the new first stop for information, this pattern is here to stay. Our blog, Show Up Where It Counts: Understanding AI Visibility in Search, covers this topic and more.

Give it a read: https://bit.ly/3JIbgAV

Our recent report, From Buzzword to Backbone: How AI Is Powering and Redefining B2B Search and Buying, makes it clear that AI is becoming the status quo in work, buying, and beyond. But what’s next? We think:
- Tools that truly improve workflows will thrive, while unnecessary AI add-ons will fade fast.
- Google’s dominance has slipped: Brands will need GEO strategies to stay visible.
- Content is still king: Even without direct clicks, your content shapes how AI presents your brand across channels.
- The exchange will change: As AI relies more on brand content, we may see pressure for value flow back to creators.

There’s much more to explore in the full report: https://bit.ly/4nB0R8k