MVP

As the Western Conference Finals kick off, the Edmonton Oilers and Dallas Stars showcase two distinct approaches to game distribution, each at a different stage of evolution. The Oilers benefit from the broad reach of NHL broadcasts across Canada, while the Stars are pioneering a new path with the launch of Victory+, a free, ad-supported streaming platform for in-market fans, debuting ahead of the 2024-2025 season.

While the Stars’ innovative, fan-first model is exciting, shifting viewing habits and adoption of new platforms takes time, as we’ve seen with the rise of streaming and OTT services in recent years. At MVP, our role as the trusted measurement provider for the NHL gives us a unique vantage point. Our proprietary technology and strategic data partnerships empower us to guide clubs and brand partners through the evolving landscape of distribution models, ensuring they cut through the noise and maximize engagement.

Here’s to an exciting series between two teams with passionate fan bases and to the continued evolution of how we experience the game!

Heading into the Eastern Conference Finals, the Florida Panthers and Carolina Hurricanes are evenly matched when it comes to DED and slot virtual value, as well as on the ice, with both clubs using the full takeover (FTO) format throughout the regular season. As the trusted measurement provider for the NHL, we are excited to enjoy a series that promises great hockey between two of the league's most unique markets.

🚨 Transforming the Game: Impact of NHL Virtual Broadcast Advertising 🚨

The NHL's innovative rollout of virtual asset positions is opening up a world of opportunities for league partners and clubs. It's time to rethink how brands engage with new technologies and opportunities through the lens of sponsorship strategies that consider cutting-edge creative and brand optimization.

At MVP, we're thrilled to be the NHL's go-to for virtual asset measurement, offering unparalleled insights into the most effective formats, in-game moments, and creative strategies.

🔗 Download the report to explore our findings!

NHL Virtual Advertising Best Practices Download the summary analysis of the best practices for NHL virtual advertising assets from MVP, the trusted measurement provider for the National Hockey League (NHL). Download the insights on digitally enhanced dasherboards (DED), slot virtual, and glass virtual sponsorship asset optimization.