10K Humans

These days, it’s not just about competing with other agencies, we’re also keeping pace with AI and tech that’s making research faster and cheaper than ever.

But we’re not fighting it; we’re embracing it. 🤝

At 10k Humans, we’ve evolved to move quicker, lower costs, and still deliver the high-quality, human-focused insights you need to make an impact.

Here’s a little nugget for you:

The first-ever focus group took place in the 1940s, and its main topic?

Why people didn’t like instant coffee. ☕️

That’s right, market researchers were brewing up insights long before we were all addicted to triple-shot almond milk lattes.

Turns out, people thought instant coffee was too easy to make- like, suspiciously easy.

They wanted a little more struggle in their morning routine (go figure). 😅

So, next time you’re sipping your effortless coffee while reading the latest insights report, just remember: Market research didn’t just happen- it percolated.

And have a great weekend! 🙌🏼

AI is everywhere! It’s crunching numbers, predicting trends, and maybe even brewing your coffee (okay, not that last part… yet).

But with all the noise around AI, are we losing sight of what really matters?

Here’s the thing: AI is great, but let’s not get shiny penny syndrome and forget the real MVPs of market research- HUMANS. 🙋🏽‍♀️

Yes, the ones who actually buy your product, love it (or hate it), and keep your business alive.💡