Trend

Today’s top direct-to-consumer brands are going heavy on content and it’s working.

From content studios to product shoots, brands are trying everything to build audiences.

But is there a better way to produce on-brand content without breaking the bank? We explore.

How top DTC brands use content to build audiences | Trend Direct-to-consumer brands are heavily investing in content to build a loyal fanbase, sense of community, and drive sales. Building an audience starts with driving emotion and that's what good content does.

Yesterday, we discussed how Instagram saves can help you increase your post visibility.

There is so much more potential for saves though.

You can also save other user’s posts to build your own collections.

Think of this as your museum of your favorite posts.

Instagram also allows you to quickly organize your collections into as many folders as you want. This is a great way to group similar content or aesthetics.

A few ways we use this feature at Trend is to create mood boards for future posts as well as to keep all of our favorite content in one place.⁣

How do you organize posts that you like?

👇Let us know in the comments below!👇

What are the most important engagement metrics on Instagram?

Most would say likes and comments.

If you just focused on those two, however, you’re missing out on the whole picture.

Instagram saves, the often forgotten metric, also has value for engagement. In fact, saves are another engagement metric that Instagram’s algorithm takes into consideration when deciding who should see your post.

Similar to likes, the more saves you receive, the higher the chances people will see your post.

Here are a few great ways to get people to save your content:

⁣☑️ Using your caption as a microblog⁣
☑️ Sharing your favorite tips and hacks
☑️ Simply asking your followers
☑️ Creating content that provides value

What are some ways you get others to save your posts?

👇Let us know in the comments below!👇

86% of Millenials believe user-generated content (UGC) is a good indicator of a brand’s quality.

So, how do you produce more UGC without it being random?

We put together a guide on how to acquire UGC at scale and build a base of loyal brand users.

https://trend.io/blog/user-generated-content-guide/

The Ultimate Guide to User Generated Content | Trend User Generated Content is any piece of content - images, blogs, video, and chat forums - created by a brand customer and shared on a digital platform.