Brenda Thompson Communications

"Combined, these changes will likely further decimate Google referrals to publishers, which have already been suffering from declining referrals due to AI Overviews. This has put some ad-dependent media operations out of business, and now things will likely get worse."

Google Search as you know it is over | TechCrunch Google is transforming Search from a list of links into an AI-powered experience filled with conversational answers, autonomous agents, and interactive interfaces — a shift that could further reduce traffic to publishers across the web.