Reinventing Cool

When we began writing "Reinventing Cool," we were not dreaming of being picked up by one of the UK's leading publishers in the health and wellness sector. We were just tired of the ill-reasoned skepticism of many health professionals and irritated by the ease with which misinformation could spread. We hoped that combining our two decades of hands-on experience would help people see the forest for the trees and make better, evidence-based decisions on how to use cold for the most benefit, depending on their goal. We also wanted to encourage those discovering cryotherapy for the first time to try and decide for themselves.

It is inspiring to see that the book is reaching readers on both sides of the Atlantic and being praised as "a mesmerizingly sculpted work of prose on how to see cold with new eyes." (Exclusive Magazine) Many of our industry colleagues use it as a textbook for their employees and as a "how-to" material for clients. Everybody wins. 😊

P.S. "How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging" is available on Amazon in the US and the UK, also through https://reinventing.cool