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We’re excited to launch CXL’s new AI Native Marketer program.
Over the past few months, we’ve been researching how AI is reshaping modern marketing teams by surveying B2B marketers, analyzing hiring trends, and studying how teams are adapting their workflows around AI.
And one thing became very clear:
The real competitive advantage is no longer simply using AI tools. It’s becoming AI-native.
Marketing titles are becoming obsolete. What matters now is what you can actually ship.
The marketers pulling ahead are the ones building AI-powered systems, redesigning workflows, automating ex*****on, and integrating AI into the way they operate every day.
At the same time, bandwidth has become one of the biggest pain points for marketers because learning AI initially costs time before it gives time back.
That’s why we built this program: to help marketers move from being AI-assisted or AI-integrated to becoming truly AI-native.
Inside the program, we cover 5 key AI skill areas:
- Production and content systems
- Research and intelligence pipelines
- Workflow redesign and automation
- Experimentation and optimization
- AI operations and scalable ex*****on
The program combines live workshops, on-demand lessons, frameworks, templates, and real implementation examples.
You can join the program today at the pre-sale price of $799 (ends on June 30th).
You’ll get immediate access to 4 live workshops and 13 on-demand courses.
Check it out: https://cxl.com/institute/ai-native-marketer/
05/05/2026
Why GitHub is becoming popular with marketers.Because we’re moving from executing tasks with AI → to building systems with it.
A content marketer can build a workflow that audits pages against a brief.
A paid marketer can build a system that flags performance changes daily.
A demand gen marketer can turn ICP research into full campaign angles automatically.
The challenge isn’t the prompt. It’s where all the context, logic, and outputs live.
That’s where GitHub comes in. It's a place to store:
Workflows
Prompts & instructions
ICPs and positioning
Outputs and versions
So tools like Claude Code can actually use that context and run repeatable systems.
The advantage isn’t better prompts anymore.
It’s better systems.
04/27/2026
AI is changing the systems we can build.
In our upcoming webinar, you’ll learn how to use Claude Code to build a marketing engine that can understand your brand, analyze data, and handle the heavy lifting behind better marketing decisions.
We’ll cover how to build:
- A context engine that scrapes a site, creates brand voice docs, and builds ICP profiles from real data
- Synthetic focus groups to test marketing ideas before publishing
- Live data integrations that connect Claude Code to analytics or keyword data for faster pattern recognition
With Dimitri Opstal, Senior Demand Manager, and Luke Johnson, Demand Manager @ Unmuted.
You’ll learn how to direct AI, where human judgment still matters most, and how to build simple systems that make marketing smarter, not just faster.
Sign up: https://events.zoom.us/ev/As7tWbfOods0KYlZWnRS8PPv5M00eC8LFBJLdu9dhZXSYCFipV5z~Aqs6Hqn-DK2VadaHA19xP_8sZML6WM6mcYeL7g0AQemp_Vt8aAKDJxwGKA
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