CXL

Why GitHub is becoming popular with marketers.Because we’re moving from executing tasks with AI → to building systems with it.

A content marketer can build a workflow that audits pages against a brief.
A paid marketer can build a system that flags performance changes daily.
A demand gen marketer can turn ICP research into full campaign angles automatically.

The challenge isn’t the prompt. It’s where all the context, logic, and outputs live.

That’s where GitHub comes in. It's a place to store:
Workflows
Prompts & instructions
ICPs and positioning
Outputs and versions

So tools like Claude Code can actually use that context and run repeatable systems.

The advantage isn’t better prompts anymore.
It’s better systems.

AI is changing the systems we can build.

In our upcoming webinar, you’ll learn how to use Claude Code to build a marketing engine that can understand your brand, analyze data, and handle the heavy lifting behind better marketing decisions.

We’ll cover how to build:

- A context engine that scrapes a site, creates brand voice docs, and builds ICP profiles from real data
- Synthetic focus groups to test marketing ideas before publishing
- Live data integrations that connect Claude Code to analytics or keyword data for faster pattern recognition

With Dimitri Opstal, Senior Demand Manager, and Luke Johnson, Demand Manager @ Unmuted.

You’ll learn how to direct AI, where human judgment still matters most, and how to build simple systems that make marketing smarter, not just faster.

Sign up: https://events.zoom.us/ev/As7tWbfOods0KYlZWnRS8PPv5M00eC8LFBJLdu9dhZXSYCFipV5z~Aqs6Hqn-DK2VadaHA19xP_8sZML6WM6mcYeL7g0AQemp_Vt8aAKDJxwGKA