Zilker Media

When a sequel works, it is usually because the original created something that stayed with the audience and gave them a reason to come back. The audience already understands who they are rooting for and why it matters, so the story does not have to start from zero.

A well-built LinkedIn presence works the same way for your professional reputation. By the time someone looks you up, there is already a clear picture of who you are and what you do through your posts, articles, and overall body of work. Instead of making a first impression every time, the goal is to build something consistent enough that people understand your value before the conversation even begins.

https://zilkermedia.com/the-platform-you-dont-own-is-doing-more-than-you-think/

Congratulations to Beth Goff-McMillan, CEO of SKG and Folio, on being featured in Forbes’ Mother’s Day piece exploring how mothers help shape the leadership skills workplaces need today.

Beth and her daughter, Annabelle, shared a thoughtful perspective on mentorship, emotional intelligence, adaptability, and the value of listening across generations. Their story is a reminder that leadership is shaped by experience and the people who challenge us to grow.

We’re honored to support Beth as she continues to elevate conversations around women, leadership, and the next generation of changemakers.

Read the full Forbes feature here: https://www.forbes.com/sites/cherylrobinson/2026/05/09/mothers-develop-the-leadership-skills-workplaces-now-need/