KSM SOUTH

We had a great time at the Chicago Conference last week, and heard from some innovative marketers who are really delivering results for their brands.

Across case studies and conversations, three themes emerged:
1. Human-centered marketing is everything. This true for all verticals, including B2B brands.

2. Advertising is about “pull” as much as it is “push.” A great quote from one session: "It is NOT about connecting with your consumer. It IS about your consumer wanting to connect with you."

3. Media is more human and personable than ever. “Personas” will only get a brand so far—developing insights and media plans around real people is key to engagement.

Three generations of leadership, three eras of Kelly Scott Madison. Current KSM President Chad Maxwell, current CEO and former President Joni Williams, and Co-Founder and former President Len Cohen. Since KSM's founding in 1966, media has evolved exponentially, yet our mission to maximize the impact of our brand partners' media investment remains unchanged.

🚀 Get Ahead of the Curve, Brand Marketers! 🚀

Don't let the future of media catch you by surprise. We've pinpointed the game-changing evolutions that will move your bottom line in 2025—here's what you can do to embrace these innovations and keep your competitive edge:

🎉 Congratulations to Ashley Hutchings and Nicholas Burril! 🎉
We are thrilled to announce that Ashley and Nicholas have successfully passed the TikTok Media Buying Certification Exam! This achievement highlights their dedication and expertise and enhances our ability to deliver cutting-edge advertising solutions to our clients.

The TikTok Media Buying Certification is a significant milestone, demonstrating proficiency in creating, managing, and optimizing TikTok ad campaigns. With this new credential, Ashley and Nicholas are ready to take our clients’ TikTok ad campaigns to the next level, ensuring we stay ahead of the curve in delivering engaging and effective strategies.

Join us in celebrating their success! 🚀