Local Business Institute

Just like bees keep ecosystems thriving, local shoppers keep communities alive. When you shop local this spring, you’re pollinating your economy with every purchase. Your neighborhood needs you — and your local businesses have exactly what you’re looking for.
https://localbusinessinstitute.org/live-local-pledge/

Social capital is survival
Researchers at the University of Maryland studied what helped small businesses survive COVID — and it wasn't access to capital or proximity to big lenders. The strongest predictor was social capital: the trust and reciprocity that already existed in a community before the crisis hit. That's not an abstraction. That's the customer who told three friends to order from you, the landlord who gave you a month, the neighbor who taped a sign in their window. Who in your community is part of that network for you?

Where Community Actually Happens - Local Business Institute Subscribe SERIES: More Than a Transaction • 1 of 5 If you’ve run a local business for any length of time, you already know that what you do reaches further than your books will ever show. You’ve watched your place become somewhere a neighborhood actually happens—where people run into each ot...