TRE Group - brokered by Exp Realty

If your home happens to be listed around a major summer holiday, you're probably wondering: is it even worth holding an open house that weekend?

Here's the honest breakdown.

The case against it: people travel, host, and disconnect over holiday weekends. Foot traffic at open houses can genuinely be lower because people have other plans. If you hold one and only 3 people show up, that can feel discouraging — even though it's not a reflection of your home's value.

The case for it: serious buyers don't take holidays off from house hunting. In fact, some buyers specifically use long weekends to tour multiple homes back to back since they have an extra day off work. The people who DO show up over a holiday weekend are often more motivated, not less.

The real answer: it depends on your specific market and timeline. If you have flexibility, the weekend before or after a holiday often outperforms the holiday weekend itself. If you don't have flexibility, don't skip it — just adjust your expectations on volume and focus on quality conversations with the people who do come.

Thinking through your own listing timeline? Let's talk strategy.

A public service translation guide for everyone in this industry:

'We don't need anything fancy' = they want a chef's kitchen and a spa bathroom.

'We're flexible on location' = they have already decided on one specific neighborhood and will not be discussing alternatives.

'Price isn't really an issue' = price is extremely an issue.

'We just want to see what's out there' = they have a Zillow saved search and a fully formed opinion on 40 homes already.

'We'll know it when we see it' = we will be touring homes for the next 8 months.

Agents — what would you add to this list? I know you have one. Drop it below.