Texas State Florists' Association

Let's solve one of the industry's biggest challenges — finding and keeping great people. Planting Seeds for Success: Building Relationships That Grow Your Workforce with presenter Cassie Sanders AIFD, CFD, NBCT, TMF connects the dots between the classroom and the shop floor. Learn how TSFA-certified students are prepared, where their skills shine and how to build the kind of relationships with floral educators that fill your open positions — now and down the road. You'll leave with success stories, real-world insight and an actionable plan in hand. There are just three days left to save! Register now for the Texas Floral Expo on June 19–21 in San Marcos. tsfa.org/expo

Flowers have always said what words cannot. This Memorial Day, TSFA honors every life given in service — and the families who carry that loss forward. From wreaths at national cemeteries to a single stem placed at a grave, what floral professionals do matters far beyond the bloom. Together, we remember those who were lost in service and take a collective moment to reflect on Memorial Day.

Learn how to design sympathy work that lasts — in meaning and profitability. Rebecca Sullivan AIFD, CFD, TMF brings her session Design With Heart, Build With Intent to the Texas Floral Expo in San Marcos (June 19–21). Explore sympathy floral techniques rooted in symbolism and longevity — and discover how smarter design choices can scale your bottom line without sacrificing artistry. Early bird pricing won’t last — secure your spot today! tsfa.org/expo