The Kneeland Project

A wake-up call for TV News. Astute words from 2007 Fellow Jill Manuel:

Will TV News Adjust To The New, Accidental Audience? I used to read the overnights like a doctor checking vitals. Every morning in the newsroom, the first thing I checked was the ratings. How many tuned in at 5? How many stayed through 6? Where did we lose them in the second block? The entire business model depended on people choosing to turn on the t...

Another great read from Kneeland Board Member Emily Barr.

Barr: In Getting It Wrong On Maine, National Media Show Why Local News Matters Parachute journalism can rarely capture the critical context that local news delivers daily. That dynamic is playing out starkly in Maine’s Senate race.

Insightful kickoff to Kneeland 2026 with NBCUniversal Local Chairman Valari Staab and EVP of Strategic Initiatives & Team Impact Anzio Williams. The future of local journalism is in good hands!