Thunderhead Marketing

"Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months of 2024."

https://searchengineland.com/google-search-market-share-drops-2024-450497

📲 Social media has completely transformed how we communicate and share information, and healthcare is no exception. If you’ve been hesitant to dive into Facebook, Instagram, Tik Tok or YouTube, here are 5 reasons why social media could be a game-changer for your healthcare business:

1. Build and Strengthen Your Brand: Social media helps healthcare companies build a memorable brand, and consistent branding across platforms boosts recognition and loyalty.

2. Humanize Your Healthcare Business: Social media allows you to highlight the compassionate and personalized care provided by your organization, showcasing the positive impact your services have on patients’ lives and the community around them.

3. Provide Patient Education : Providers can use social media to share accurate, up-to-date health info, helping clear up misinformation and educate people providing useful health tips and advice.

4. Enhance Patient Engagement: Social media boosts patient engagement by encouraging discussions, sharing experiences, and quickly responding to comments and messages. It helps create a space where patients can connect, ask questions, and get reliable healthcare info.

5. Improve Search Engine Rankings: Optimizing and regularly updating your social media profiles not only helps engage your audience, but also signals to search engines that you are an expert and sought-after voice in your niche, which can boost your visibility in search engines. Using relevant keywords and hashtags can also help attract more users and signal your expertise.

Check out our blog post on the topic for more info on why your healthcare company needs a social media presence. - https://thunderheadmarketing.com/blog/healthcare-social-media-marketing-reasons-why/

"This report comes after the DOJ ruled Google a monopoly earlier this month.

But a breakup might not happen, it is "being considered" but less severe options are on the table, like sharing data with competitors and other providers."

DOJ Considers Breaking Up Google: Separating Android & Chrome; Maybe Ads US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday. How would Google be broken up? Well, they would diversify Android and Chrome and potentially try to force Google to sell "AdWords," they mean Google Ads.

😳