Giant Punch

The goal for JTX Electrical was simple: create an identity as durable as the work they do. We traded an outdated look for a mark rooted in Texas heritage.

Drawing from the clean lines of ranch brands, the new JTX identity provides a sense of permanence and grit that resonates across every job site.

“We wouldn’t be where we are today without that rebrand.”
— Justin Wilkins, Owner

came to us with an outdated look that didn’t reflect the quality of their work. So we went back to the foundation and rebuilt the brand from the ground up.

We started with a fresh logo—bold, simple, and built to last. The “JTX” mark was inspired by Texas ranch brands, giving it a strong, recognizable identity that feels right at home in the field.

Once we had the logo, we quickly crafted a card and a website to match the new vibe.

The menu cover wasn’t shot in one go.

Each item was photographed individually - carefully hand clipped in Adobe Photoshop, then brought together to create a final composition that actually fits the brand. This gave us control of each piece separately when using the same image for the PickleDilly’s app and other campaign pieces.

We added Chef Ron’s signature to the paddle as a small detail — but it’s those kinds of touches that make it feel real.

📸

WE BUILD BRANDS THAT STING (1 of 3)

WE BUILD BRANDS THAT STING (2 of 3)

WE BUILD BRANDS THAT STING (3 of 3)

PickleDilly’s started as an idea.
We built the identity to match.

From the logo to the menu, every detail was designed to feel cohesive, recognizable, and built to last.

In a world full of recycled design, intention still wins. 💥

PickleDilly's started as an idea.

We built the identity to match.

From the logo to the menu, every piece was designed to feel cohesive, recognizable, and built to last.
In a world full of recycled design, intention still wins.

Read our case study:
https://giantpunch.com/project/pickledillys-resturaunt-logo-and-branding-designed-by-giant-punch/

💥 Hit harder 💥

Created this logo for our good friends .

What started over a year ago became a collaboration between Head Chef and Creative Director to build a bold, world-class restaurant brand inside the state-of-the-art pickleball complex in Cedar Park, TX.

At Giant Punch, every logo has to pass our Hat Test. If we wouldn’t wear it, we don’t present it.

This one? We’d wear it everywhere.
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RestaurantBranding AustinCreatives ATXBusiness BuiltInTexas