Tradesmen Video

A throw back to a super fun shoot for the coolest (and tastiest) sandwich shop - Lakeside Subs 😎

Something I want to highlight about this experience is creative freedom.

I've worked with SO many business owners in Austin, and over the years I've noticed a major difference in their personalities.

That difference is the amount of control they feel they need over every aspect of their business.

They are either:

1. Incapable of allowing any decision to be made without their approval

2. Humble themselves and allow experts to make necessary decisions for them.

And this totally makes sense.

Our businesses are our babies 👨‍🍼 so it can be very difficult to give up any bit of control over them.

And a lot of times, the owners with this mentality run some of the most successful businesses.

But, when it comes to creative endeavors like video production, I believe a projects success is closely correlated to the amount of creative freedom the creator is given.

All of that being said, my favorite part about this shoot was the young nostalgic feel.

It isn't often I get to shoot in this style and I was very grateful for the creative freedom Lakeside Subs gave me

🤘

Storytelling Is 🔑 for marketing your business.

Psychologist Dan McAdams proposed that people create a "narrative identity," which is the internalized story they tell themselves about their lives.

This story helps people make sense of their past, present, and future, shaping their decisions and personal growth.

Now I can't speak for you but this is certainly something I've done throughout my life.

We see ourselves as the protagonist in our own story, overcoming challenges and striving toward goals.

Stories are able to convey a truth that is so much more tangible than statements and facts, they carry weight and meaning far beyond the words telling them.

I believe the best way to Market your business is to leverage this truth.

If your business's marketing tells a story that aligns with your ideal customers personal life story, they will understand and resonate with your business more than they ever could any other way.

🤘

Thanks Nash Brothers Land Services for your great review! If you need top notch land services, these guys are the real deal.

We love working with you guys and are excited to grow together!