Amplify HiFi

How far would you drive for the perfect HiFi system?

Had a thought-provoking conversation today about market reach in our industry.

Shayne at Absoulute AV considers his primary market a 3-hour driving radius from Aiken, SC. But here's the kicker - as one of only 14 Burmester dealers in the US, he'd "fly to Montana" to deliver the right system.

This raises fascinating questions:
• Are we thinking too small with geographic boundaries?
• Do exclusive brands justify longer customer journeys?
• How has shipping changed the dealer relationship?

I've seen customers drive 6 hours for a specific dealer experience. I've also seen local customers buy online from across the country.

Maybe it's not about distance anymore. Maybe it's about finding dealers who truly understand your vision and can deliver an experience worth the journey.

In luxury goods, people will travel for the right relationship.

posted via - Your Brand. Amplified.