Brand Design Create

There’s a moment every established business reaches where their brand no longer reflects the level they’re actually operating at.

Not because it’s bad, but because they’ve outgrown it.

This rebrand for ETC Coordinators was about recognizing that moment. The business had evolved, the expertise was there, and it was time for the brand to catch up. The goal wasn’t trends, it was clarity, confidence, and longevity.

Signs it might be time for a rebrand:

✦ Your visuals no longer reflect your expertise
✦ You’ve evolved, but your brand hasn’t
✦ You feel disconnected from how your business shows up
✦ You’re ready for your brand to match your growth

Thoughtful branding isn’t just about looking better, it’s about feeling aligned and confident as you move into what’s next.

✨ Highlighting a favorite project: Cerca at the Domain

Cerca at the Domain was a newly renovated condo community in North Austin, just off Metric and close to Allendale and The Domain. What made it interesting right away was that it was a for-purchase product in an area dominated by rentals.

We worked together on branding, a custom website, and a full marketing campaign to gauge interest, collect pricing feedback, build an email list, and ultimately support the sale of the property.

The launch was a success and led directly to a sister project, Cerca South Austin. Even now, Cerca at the Domain continues to attract buyers thanks to its location, beautifully renovated interiors, and strong visual identity.

Projects like this are a reminder that good branding and marketing are not just about how things look, but how clearly they communicate value.

✨ Project highlight: Cerca at the Domain

Cerca at the Domain was a newly renovated condo community in North Austin, close to Allendale and The Domain. Unlike most of the surrounding market, this was a for-purchase product, which made branding and marketing especially important from the start.

We partnered on branding, a website, and a marketing campaign to gauge interest, collect pricing feedback, grow an email list, and support the sale of the property.

The launch went so well it was quickly followed by a second project, Cerca South Austin. Today, Cerca at the Domain continues to draw buyers thanks to its location, thoughtful renovations, and eye-catching branding.

Working with clients who value communication and collaboration makes projects like this especially rewarding.

Happy Launch Day to 🚀🎉

This brand design and website was truly a labor of love from start to finish. It’s always an honor to work with clients who do amazing things and I knew from the start that I resonated with Coleen’s message as a life-coach and her connection with nature. From finding beautiful ways to show off her retreats in Peru, Big Bend, and the Texas Hill Country to showcasing her 1:1 coaching and events - Coleen made crafting a beautiful brand and designing an engaging website easy.

Check out the fresh new look at www.journeylandandsoul.com and be sure to check out her retreats, local hiking events for women, and coaching 😎♥️

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Thank you so much to Voyage Austin for the feature!! It's been lovely catching up over the years as Brand Design Create has changed and grown.

Story & Lesson Highlights with Lori Kendall of South Austin We recently had the chance to connect with Lori Kendall and have shared our conversation below. Lori, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because...