7 Figure MSP

One of the hottest topics in the MSP world right now is not ransomware. It is not compliance. It is AI policy.

Because here is what is happening. Your clients' employees are plugging company data into ChatGPT and Claude on personal accounts. No one is managing it. No one is tracking it. And no one has a policy.

One of our team members put it perfectly. If it is freeware and you are using it, you are the product. You are the beta. Nothing is free.

Our members are having this conversation with their clients right now. And they are winning deals because of it. Because most MSPs are not talking about AI policy. They are still talking about firewalls.

Here is what a team member said about this shift. Five years ago, we were hardcore cybersecurity. Pushing risk. Pushing compliance. That worked then. But now we have such an opportunity with AI, and with AI being a profit-driven conversation. You are talking to business owners about how they are going to increase their profits. How they are going to put more money in their pocket. How they are going to increase their market through AI. Then you ask, how are we going to do it securely? That is what we do.

We teach members how to have the AI profit conversation. Not the fear conversation. The money conversation. How to grow. How to make more money. And how to do it securely.

One member started using this approach and closed a 28-person firm within two weeks.

So let me ask you this. Have you asked a single client about their AI policy yet? If not, what is stopping you?

A Trending topic right now in the MSP world is the difference between QBRs and SBRs. And honestly, most MSPs are still doing QBRs. Ticket reviews. Uptime reports. Response times.

That is not strategy. That is a status update.

One of our members learned this the hard way. He lost a client because he never asked about their business. He just fixed things. The client left for someone who actually cared about their goals.

Now he uses our SBR process. He sits down with clients and asks where they want to be in 12 months. What their biggest bottleneck is. How he can help them grow.

He has not lost a client since.

Here is what Lindsay said that stopped me. You are creating a roadmap for them to create profit. You are not even reviewing tickets and stats and what broke and what didn't. That is standard. That is just what you are supposed to do.

Think about that. Your client expects you to keep things running. That is the price of entry. That is not why they stay. They stay because you help them grow.

In our IT MSP group, we teach members how to run SBRs that build partnerships, not just fix printers. Because anyone can fix a printer. Not everyone can be a trusted advisor. They cannot replicate leadership. They cannot replicate you being a partner in their business.

So let me ask you this. When is the last time you had a conversation with a client that had nothing to do with technology?

I talk to MSP owners every week who are exhausted. They are the smartest person in the room. They solve every problem. They answer every late-night text. And they are burning out.

Here is what I have learned. Being the smartest person in the room is a trap.

If you are the only one who can close a deal, you are the bottleneck. If you are the only one who can handle an angry client, you are the bottleneck. If you are the only one who knows how your systems work, you are the bottleneck.

Your MSP will never grow past your own capacity until you build a team that does not need you.

What is one thing only you can do in your MSP right now that you need to teach someone else to do?