Exclamation Media Group

Meta is making it easier for creators to monetize their content on both Instagram and Meta by extending paid online events, fan subscriptions, badges and its upcoming independent news products free for creators until 2024.

Meta is also testing a new creator marketplace on Instagram where creators can get discovered and paid for content. Creator marketplace will make it easier for brands to find creators to partner with, creator marketplace allows brands to share new partnership opportunities. Once a brand finds a creator that they want to connect and partner with, easier to send project details, including information about deliverables and payment.

Gen-Z and Millennials have steadily been migrating from Instagram to the app BeReal, an app that aims for authenticity with no filers and stylized or curated content. The app allows for users to take a step back from feeds full of ads, influencer content and picture perfect content to genuinely connect with friends and show your most authentic self.​​​​​​​​
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BeReal founded in 2019 and since April of 2022 has seen the majority of it lifetime downloads, now surpassing over 10 million downloads.

Snapchat is seeing strong, steady growth in 2022 for both users and revenue. They are now 332 million users on snapchat, with a majority of users coming from North America. The increased interest in AR Tools and Lenses on the platform is helping to keep older demographics active on the platform as well. The total daily time spent by Snapchatters aged 25 and older engaging has increasing by more than 25% year-over-year. Learn more about Snapchats Q1 performance here: https://bit.ly/3NiMJyI