MAUVE Social

It's time for a client ! One of our favorite aspects of marketing at MAUVE Social is the opportunity to amplify the stories of talented individuals across various industries. Our team is thrilled that West Austin City Lifestyle has chosen us for their social media content creation and management.

Their mission is to inspire locals to live a happier and healthier life in the place they all call home.

As we turn the page to this new chapter, we're looking forward to sharing the inspiring local stories and championing the unique spirit of West Austin. If you're a business owner or startup in the area, we'd love to connect. Just drop us a message! Exciting things are on the horizon for ... stay tuned!

👉🏽 Read the October 2023 Food & Drink Issue: bit.ly/48AbXDY

Landscape architecture is having a moment. As we face global challenges like climate change and urbanization, the significance of thoughtful, innovative cannot be overstated. The latest proof: last month, the US Department of Homeland Security decided to accredit the field with its designation. 🌳 🌍

We're thrilled to witness this transformative moment for landscape architecture. As leaders in digital marketing, we understand the importance of highlighting your unique expertise in the industry.

Check out our amazing client Hogue Landscape Services and this fascinating article by ArchDaily: https://bit.ly/3KTmal1

🔬Exciting day for those interested in learning more about the future of personalized regenerative medicine! Join our client, Cellino, for the start of the Advanced Research Projects Agency for Health Deep Dive Series 3, featuring their winning scalable solution "Your Cells, Your Cure" idea!

Cellino’s leadership, including their Co-Founder and Chief Product Officer, Marinna Madrid, PhD, and Chief of Staff, Willie T. Reaves Jr., had the privilege of being among the invited thought leaders in a White House Listening Session on “Harnessing Biotechnology and Biomanufacturing for Health Breakthroughs,” hosted by the Biden Administration.

It's incredible to see the strong alignment between their goals and the “Bold Goals for U.S. Biotechnology and Biomanufacturing” plan, particularly regarding the scale-up of cell-based therapies. Goal 3.2 aims to “Enable Scale-Up: In 20 years, increase the manufacturing scale of cell-based therapies to expand access, decrease health inequities, and reduce the manufacturing cost of cell-based therapies by 10-fold.”

Swipe to learn more about the upcoming live session and hear from Cellino’s Co-Founder and Chief Product Officer, Marinna Madrid, PhD, and Chief of Staff, Willie T. Reaves Jr., as they share Cellino’s multidisciplinary approach for scaling autologous cell therapies.

📸: Cellino’s Chief of Staff, Willie & Co-Founder, Marinna
🧬: Graphic by Polyplexus.com

🧵 Threads vs. 🐥 Twitter!! What a time to be a social media strategist! Is Threads really a "Twitter killer"? Threads does seem to offer a lot of potential for B2B content creators to promote and amplify as well as drive traffic and engagement.

With Threads gaining rapid adoption, the question arises: Will key opinion leaders in the fields of , , , and others embrace a shift away from Twitter?

As Instagram Head Adam Mosseri's shared, it's a "risky" bet worth trying.

Meta still has a lot of work to do to drive certain audiences to the app, but here are a few of our observations:

Cons:
• Non-Chronological Feed: Threads does not follow a chronological timeline, which can make it challenging to view content in the order it was posted.
• Limited Search Function: The search function in Threads is currently limited to account searches, which may hinder the ability to discover specific content or topics.
• No Hashtag Support: Threads does not currently support hashtags, which could limit the ability to categorize and explore content based on specific topics.
• No DM Support: Direct messages (DMs) are not supported within the Threads app, which may restrict direct communication between users.
Mobile-Only Access: Threads is currently accessible only through mobile devices, lacking a dedicated desktop or web app option.
• Editing Limitations: Once a thread is posted, there is no option to edit it. However, threads can be deleted if necessary.

Pros:
• Seamless User Experience: Threads runs smoothly and provides a seamless experience for users.
• Integration with Instagram: Users can link their Instagram accounts to Threads, allowing them to establish a strong presence on Instagram and engage with a new audience.
• Thought Leader Engagement: Threads has attracted over 30 million+ users, offering key leaders in various industries an opportunity to connect and engage with diverse perspectives.
• Distinct Connections: The followers/following list on Threads is separate from Instagram, enabling users to form different connections and networks on each platform.
• Quoting and Reposting: Threads allows users to quote and repost content, facilitating easy sharing and interaction.
• Well-Designed Notifications: The notifications tab/section in Threads is well-designed and functional, keeping users informed and engaged.

Let's and build a future where gender doesn't define opportunities. MAUVE Social strives to uplift the voices of women leaders, and create a culture of inclusivity and empowerment.

"International Women's Day means standing in solidarity with women everywhere in the fight for gender equality. I'm proud to foster an environment where we uplift women and promote equal opportunities!" - Michelle Wood

Happy International Women's Day! 💜