Acting Executives

From crisis to teachable moment. How a leader reacts in stressful situations will set the tone and example for their employees.

https://www.linkedin.com/pulse/i-just-made-20000-mistake-im-totally-getting-fired-jon-cumberworth-wma2f

Treating your law firm as a business means tracking potential clients from the lead source all the way to sign-up or rejection. This isn't just for law firms, but many businesses struggle to implement a system for lead tracking to help them gain clarity on where their clients are coming from and how they should then utilize their marketing budgets to maximize ROI. We put this video together to talk about what a lead source is versus channels or communication methods.
Main takeaway should be that EVERY lead (potential client) should have a lead source attributed to it. Enjoy

Lead Sources, Channels, and Communication Methods for Law Firm Intake Jon Cumberworth describes how to structure and address tracking the lead source, channel, and communication method that potential new clients use to connect ...