Fluence

🌱 🌱 Purple cannabis has always had a certain pull in the marketplace. It looks striking, photographs well and, in many cases, pigmentation can be associated with traits that both growers and consumers find desirable.

But part of purple bud’s appeal is also rooted in something simpler: marketing.

In this clip, Dr. Matlock and the Fluence science team discuss why people are drawn to purple flower and how color became a powerful way to distinguish and promote certain cultivars.

Because sometimes a trait becomes desirable not only because of what it does—but because of the sensory experiences that are built around it.

🌱🌱 12 Good reasons to go with Fluence. Ok, it's more like 26 reasons but who's counting?