The Loyalty Firm

hey we're playing on Friday with a whole host of heavy hitters from the Auckland scene and beyond;

Hope to see you down there! Doors 8:30
Tickets available from

the only proper my education show this SXSW season 🤘

new music from SoundMass (my education+Theta Naught) just premiered on The Cosmic Clash 🤘

Video premiere: SoundMass releases new single, prepares for SXSW 2026 shows On March 14, SoundMass will gather at The 13th Floor for Cosmic Plants Clash IV, the SXSW day party our publication and Play to the Plants has produced at the venue the past four years. We’ve…

New track from Swallow the Rat , live from Budapest 🤘🤘🤘

Swallow the Rat [NZ] - Efficiency 100th @Szimpla Szimpla Music ProductionVideo: Todoroff LázárSound mixing: Gődér CsabaSound Recording: Gődér Csaba

Recommended: SoundMass 3/11 at 13th floor ( The Cosmic Clash x Play to the Plants)

Live music preview: Seven SXSW day parties not to miss in 2025 For every year’s SXSW installment, different activations pop up all over the city to bring SX-goers daytime programming before things switch over to an all-official format in the evening. The…