Based Design Co

Based Design Co

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11/20/2024

I dive into new explorations nearly every day—each one opens the door to fresh styles and techniques!

Today, I played around with a splash of background noise, and it was an absolute blast! 🎉

Photos from Based Design Co's post 11/19/2024

Here's how I took a client's site from getting 1 inquiry per month, to 8 per week ↓

I recently audited Thai Golf Travel’s website and noticed two issues:

1. the call-to-action button was missing from the hero section, and from each individual package. They were using a form that was pretty well hidden in the footer.

2. the navigation made it hard for users to find what they needed.

After adding a clear CTA and streamlining the navigation, the site was relaunched.

This resulted in 8 inquiries in one week—compared to just one inquiry in the previous months, and that trajectory continued to build as I worked with them on their content strategy.

That’s the power of prioritizing user experience.

This is why every $1 invested in UX, gives you $10-$100 back.

💬 Ready to see these kinds of results for your site?

Book a call today:
https://calendly.com/baseddesign/chat-with-isaac-based-design-co

07/15/2024

Just finished up an awesome landing page for a local landscaper— My first multi-language build!

Photos from Based Design Co's post 03/19/2024

Before 👉 After (Any Lab Test Now)
- same hero messaging (the original communicated the value prop pretty well) ✅
- Did away with the 1-2-3 element from before. It was a button that acted like a modal 😐
- Changed the flow from location/test/appt to shop-checkout-location, since an e-commerce flow is much more familiar to users 🤑
- Updated the visuals to smiling, happy, and healthy people (the future that customers want) 😇
Overall the value prop + CTA combo on this new version is 100x better. The old one is incredibly confusing and probably is hurting conversions. They get around 200k visits per month, so even a 1% increase would make a huge difference!

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Austin, TX
78746

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 11am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 11am - 5pm