Based Design Co

I dive into new explorations nearly every day—each one opens the door to fresh styles and techniques!

Today, I played around with a splash of background noise, and it was an absolute blast! 🎉

Here's how I took a client's site from getting 1 inquiry per month, to 8 per week ↓

I recently audited Thai Golf Travel’s website and noticed two issues:

1. the call-to-action button was missing from the hero section, and from each individual package. They were using a form that was pretty well hidden in the footer.

2. the navigation made it hard for users to find what they needed.

After adding a clear CTA and streamlining the navigation, the site was relaunched.

This resulted in 8 inquiries in one week—compared to just one inquiry in the previous months, and that trajectory continued to build as I worked with them on their content strategy.

That’s the power of prioritizing user experience.

This is why every $1 invested in UX, gives you $10-$100 back.

💬 Ready to see these kinds of results for your site?

Book a call today:
https://calendly.com/baseddesign/chat-with-isaac-based-design-co

Before 👉 After (Any Lab Test Now)
- same hero messaging (the original communicated the value prop pretty well) ✅
- Did away with the 1-2-3 element from before. It was a button that acted like a modal 😐
- Changed the flow from location/test/appt to shop-checkout-location, since an e-commerce flow is much more familiar to users 🤑
- Updated the visuals to smiling, happy, and healthy people (the future that customers want) 😇
Overall the value prop + CTA combo on this new version is 100x better. The old one is incredibly confusing and probably is hurting conversions. They get around 200k visits per month, so even a 1% increase would make a huge difference!