VineSleuth

Thank you to the Midwest Wine & Grape Summit for inviting me to share an analysis of the wine market of late and share practical steps wineries can take in shifting marketing strategies to adapt.

The overarching strategy:
Shift from prestige to people!!
(And I think midwesterners know ALL ABOUT that!)

located in the US’ very first AVA, was such a beautiful host for the summit organized by &

Cheers!!