Elsewhere Brewing

A shoutout to individuals like these who are the heart of our industry - they are the reason why we dedicated our careers to this field. My journey began with a summer job as a hostess at a mom-and-pop restaurant in the northwest suburbs of Chicago during high school. I then ventured into serving and bartending at various establishments, from sports bars and pizza joints to nightclubs and upscale dining venues, but I had never worked at a brewery.

After working in hospitality for almost 10 years, I found myself experiencing the classic “I’m getting out of here” burnout that many in the industry encounter, and I declared that I would never return. However, after relocating to Tacoma, WA, and immersing myself in a typical 9-5 role at a marketing firm accompanied by a long commute to Seattle, I felt unfulfilled. My time on the West Coast deepened my appreciation for craft beer, and I sensed that my journey in hospitality was not yet complete.

When a brewery opened a second location near my apartment, I saw it as an opportunity to step into a managerial role - after all, I had never worked at a brewery before. Working at the brewery, I fell in love with craft beer and realized that this was where I belonged in the hospitality industry. Out West, I discovered a community where everyone, from the brewery workers to the managers, bartenders, and guests, shared a genuine passion for the craft. It was a space where career-focused adults came together to create and savor something they truly loved.

I am grateful to all our industry workers and the amazing people we have met and grown to love during our journey of building and running Elsewhere. In my opinion, beer enthusiasts are among the best in the hospitality industry. These friendships are invaluable and will continue to fuel our passion for the craft well after our doors close.

We hope you’ll continue taking Elsewhere, with you elsewhere. We’ve enjoyed watching us travel with friends, neighbors, and family inside and outside of Atlanta over the last few years. I love spotting Elsewhere merch out in the wild - it’s a powerful reminder that our community lives beyond our four walls.

If you’d like to take more of us with you in the future, we still have a decent amount of shirts left! We also are selling our glassware starting TODAY, and if you couldn’t catch your favorite canned beers in time, we are selling growlers (prefilled, and ready to fill) for $15 - which includes a fresh growler glass. For cans we still have a few beers left at the Greenhouse, and lots of Bevvy Seltzers, Lady Brett Grand Cru, and Imperial Stout Barrel Aged beers.

They started by playing in the street, needing more space for COVID social distancing in 2020, and then played literally in every nook and cranny at Elsewhere.⁠
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I love this video of their performance, right around when the mask mandate was lifted. They brought light and love to our community during the dark times of COVID. ⁠
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Since they started playing at Elsewhere, they have been invited to perform at our guests’ engagement parties, weddings, and many other life milestone celebrations. In addition to sharing their talent and love with our community, they are the most giving couple we know - always the first to reach out, lend a hand, and refuse to accept “no” when offering a favor. ⁠
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They have embraced our ethos, of believing you dine out not for the product, but for the memories made. With that mindset, they’ve made Elsewhere a better place to be, and it wouldn’t be the same without them over the last 4 years. ⁠
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It only makes sense that they perform on our very last evening open.⁠
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Next Sunday ⁠
October 27 | 4-6pm⁠
ETHEL
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Yes, we’ll all be crying. But I hope everyone will be laughing and dancing too - because we sure have some good times to reflect upon from the last four years.