MMR Research Associates

Cheers to Sandra for 21 years at MMR!

Sandra's commitment to the MMR team is clear through her work with clients, always bringing the best possible service to address their specific needs. Her research experience spans industries, providing expertise in retail, consumer packed goods, financial services, and more.

Thank you for all your hard work, Sandra!

Congrats to William for nine years on the MMR team!

William has more than 30 years of experience in the research industry, spanning across industries like healthcare, insurance, and restaurants. He's driven by his ability to provide expert service to clients and the community.

Be sure to wish William a happy anniversary today!

The first thing you’ll read about MMR if you visit us online is that we’re a team of researchers who create and seize opportunities to “deliver, elevate, grow, innovate, and delight.” We don’t force clients’ to fit our research methodologies. We take a client-first approach.

As a 100% researcher-owned company, we reward our team for their dedication to our clients, partners, and vendors around the world. In other words, you are the reason our work has meaning.

To learn more about who we are, where we work, and why we do what we do, visit the link below.

https://www.mmrresearch.com/

Marketing Research | MMR Research Associates | Atlanta, GA MMR Research Associates, Inc., is a full-service marketing research firm in Atlanta, Georgia made up of a team of talented, highly experienced and educated marketing research professionals.

"The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out" ☀️ 🛍️

Summer is not far off, so it’s time to brush up on the psychology of consumer behavior when beach vacations are on the brain. But as the article points out, “summer isn’t just for suntans and family vacations…it’s also prime time for spending.”

So how should marketers tailor their campaigns to appeal to the one-of-a-kind psychological shifts that come along with tank tops and flip flops? When people are happy, they’re less likely to overthink everything, from how to style their hair to what they spend their money on. Marketers who build strategies around their audiences being “in the mood to say yes” will find that what might have been out of reach in November is low-hanging fruit in June.

To read the article and dig into the behavioral studies that fueled it, click the link below.

https://bit.ly/4qZwb2e

The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.