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Two-fifths of US streamers drop service through lack of use.

The clamour to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider and they are not shy of pulling the OTT plug says a dedicated streaming edition of the Nielsen Total Audience Report.

Two-fifths of US streamers drop service through lack of use When it comes to determining successes and failures of streaming , the consumer is the ultimate decider and they are not shy of pulling the OTT plug

All-screen approach attributed for Australian Open engagement uplift.

Eurosport is claiming that its approach of serving fans across multiple platforms has reaped rewards with substantial year-on-year digital and linear growth for its coverage of the Australian Open.

All-screen approach attributed for Australian Open engagement uplift Eurosport is claiming its multi-platform approach has reaped rewards year-on-year digital and linear growth for its coverage of the Australian Open.