Liger

National AI Day feels like a good time to ask: how would AI describe your brand right now, in one or two sentences?

Buyers are forming opinions about your brand before they ever contact you. By the time they reach out, if they reach out, the shortlist is already set. That decision was shaped by AI summaries you didn't write, pulled from sources you may not have reviewed in years.

The good news? You have more control over it than you think. Liger's AI Visibility Snapshot shows you exactly how AI is interpreting your brand today, where you're strong, where you're losing ground, and what to fix first. https://hubs.ly/Q04pMqCf0

AI Visibility Snapshot When your customers look for you, can they find you? AI search is changing, well, everything. Liger’s AI Visibility Snapshot™ is a custom report designed to take a closer look at how your brand appears in AI summaries. It also includes tactical next steps to improve visibility fast, connecting y...

If your website says "we help companies," Eric Holtzclaw has notes. ✍️

This edition of Digitally Inclined makes the case that "help" is the weakest word in B2B marketing and gives you the verbs to replace it with. 💪

Read it, then go audit your homepage. ⚙️ https://hubs.ly/Q04pkD_30

If I Could Remove One Word from Marketing Vocabulary, It’s “Help” You read that right. Help.

We've laid the groundwork with clarity and built trust with consistency.

Now, Liger's Director of Strategy, Amanda Ortega's PEO Insider column tackles the lever most PEOs skip entirely: getting recommended. https://hubs.ly/Q04nVH0H0

NAPEO

SHAPING TRUST IN THE AI BUYER JOURNEY: FROM VISIBLE TO RECOMMENDED - NAPEO PEO Insider AI tools match content to the vocabulary of the question being asked, and buyers ask questions in the language of their world, not yours.

Using HubSpot and using HubSpot well are two very different things. The gap between them is usually the same gap that’s driving sales and marketing apart: a lack of internal alignment.

Get marketing and sales on the same page again. HubSpot can help, but first, read our blog!

Your HubSpot Is Set Up. But Is It Actually Bringing Your Teams Together? Most teams we work with have HubSpot running. The gap they experience is in alignment, and that’s fixable. Here’s what it looks like when both teams finally trust the same signals.

Liberate yourself from your last rebrand. Build something that sticks.

It all starts with clarity. https://hubs.ly/Q04nqDSp0

How reliable is your CRM? Really think about it.

After all, it’s only as healthy as the ecosystem supporting it.

In this edition of Digitally Inclined, Eric Holtzclaw gets to the root of the issue:
- Broken integrations corrupting data
- Data silos swallowing leads
- AI’s role in the ecosystem

Audit your CRM and the systems surrounding it before you add anything new.

Welcome to Lead Gen Land: Your CRM’s Ecosystem Explained Consider the suburbs. Or, better yet, consider a single neighborhood.

Loved having a group from ProVisors in the Liger Lair! Nothing beats a room full of sharp professionals who know the power of a great connection. 🙌 Great having you here!

Paws for celebration. 😉 We’re wishing two Ligers a happy birthday this month: Big idea builder, Eric Holtzclaw, and strategy finesser, Vanessa Martinez! 🎉

Grateful for you both. 🧡