Otelier

6,100+ hospitality professionals. Hundreds of technology providers. Countless conversations about AI, data, operations, and what's next for the industry.

HITEC 2026 felt like a turning point – and Otelier was excited to be right in the middle of it.

Fresh off her fourth HITEC, Otelier's Shelby Walsh captured the vibe in a blog, recapping the biggest themes, trends, and conversations shaping hospitality technology.

From crowded exhibit halls and nonstop meetings to memorable nights along the River Walk, San Antonio delivered one of the most memorable HITECs yet!

Check out our full recap: https://hubs.ly/Q04mv03Q0

The headlines coming out of this week's NYU Conference were overwhelmingly positive: stronger demand, improving forecasts, and signs that a recovery is occurring in the mid-markets.

But does stronger revenue automatically translate to stronger profitability?

In his latest CEO Perspective, Otelier CEO Rob Lawrence explores several of the biggest questions facing hotel owners and operators today:

📌 Why profitability – not demand – will be the industry's biggest challenge in the second half of 2026
📌 What the FIFA World Cup is teaching hoteliers about pricing strategy and compressed booking windows
📌 How AI is creating new sources of demand while raising new questions about labor and operating costs

The outlook is improving. The challenge now is turning revenue growth into sustainable profitability.

Read the full blog: https://hubs.ly/Q04kj6Rk0

Q2 CEO Perspective: Industry Outlook Improves, But Pressure Remains Stronger demand and the World Cup are creating optimism across hospitality, but rising costs and questions around AI present difficult decisions ahead.

How many systems do you log into each day to understand how your hotels are performing?

For many operators, the answer is too many.

At HITEC, the Otelier team will demonstrate how hotel organizations are centralizing data from PMS, POS, labor, accounting, benchmarking, guest feedback, and hundreds of other systems into one trusted platform.

With more than 440 active integrations, Otelier helps hoteliers spend less time gathering data and more time acting on it.

Visit Booth #2431 to see how centralized data can support smarter decisions across your organization.

Grab a timeslot at HITEC today 👉 https://hubs.ly/Q04jNFhS0