Home Pros Academy

There is one big problem with referrals. . . they aren’t scalable. Sure, you can use door hangers, yard signs, email, and good old-fashioned phone calls. These are all valid, but meaningful growth requires more.

You need to generate a predictable lead flow in order to justify the types of investments required to grow your business:
More equipment
More employees
More sophisticated management tools

The answer to true scalability is good marketing.

When you do an awesome job the better chance you have to get a review and/or a testimonial that can be used to attract more jobs. You have nothing to lose by going the extra mile.

How do you grow your contracting business with 3rd party lead providers? Though this is not our preferred way to grow your business, at the end of the day, it is an option. You just have to do it right by following these 4-steps ⬇️

1️⃣ Choose wisely - between all of them I recommend starting with Angie's List. There are still issues and frustrations with this but we've seen the most success with them.

2️⃣ Specify job type - you have to be super specific with the types of job you want.

3️⃣ Lead handling process is crucial because they are selling leads to multiple competitors. A homeowner is getting bombarded with all the leads so you need a good process to get out there, give the estimate, and follow-up

4️⃣ Track everything in your marketing such as types of leads, how much did we pay, how many qualified leads, and close rate. This is how you understand if what you're doing is working or not.

If you're ready to grow your contracting business with third-party providers then check out this post
https://www.homeprosacademy.com/learning-center/how-to-grow-your-contracting-business-with-third-party-lead-providers/

Regardless of how you get your business leads, you should have a well-defined sales process that every customer goes through to ensure consistency and a strong customer experience.

Turn your sales handling into a well-oiled machine with these four things https://www.homeprosacademy.com/learning-center/sales-handling/