Sword and the Script

Survey of 897 reporters: 9 in 10 journalists say they delete these PR pitches

However, no response isn’t the same thing as “not interested,” it’s more like a “not right now.”

https://www.swordandthescript.com/2026/04/journalists-pr-pitches/

Survey of reporters: 9 in 10 journalists say they delete these PR pitches - Sword and the Script It takes time to build familiarity and prove your relevance in media relations; no response isn’t the same thing as “not interested,” it’s more like a “not right now.”

Hold the utopia!

Study finds AI-generated content performs poorly in search.

An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks.

That's less than one click per article over 1.5 years!

https://www.swordandthescript.com/2026/03/ai-generated-content/

Search Engine Land

Study finds AI-generated content performs poorly in search - Sword and the Script Generative AI content is indistinguishable and pushes prospects and customers toward familiar brands and trusted sources