BCHORD

http://www.fastcompany.com/3034721/hit-the-ground-running/figuring-out-the-delicate-art-of-positioning-your-startup

Figuring Out The Delicate Art Of Positioning Your Startup Positioning your business to be the answer to your target audience's needs is easier said than done.

Brand Simplicity - great report.

2011 Global Brand Simplicity Index: United States | Siegel+Gale Simplicity is elemental, essential and profitable. In Siegel+Gale's second annual Global Brand Simplicity Index™ we dive deeper, quantifying the impact of technology and taking an industry-specific look to identify and analyze which attributes of simplicity actually impact consumer perceptions. Then...