Ecomspaces

Most founders are exhausted trying to be the face of their brand.

Filming content.
Running ads.
Packing orders.
Answering customers.

In 2026, we’re seeing a shift: creators selling the products instead of founders.

During many of our 1:1 strategy sessions, we’re encouraging founders to explore TikTok as a low-lift selling channel by partnering with creators who already know how to drive attention and sales.

Right now, TikTok is still offering incentives like waived storage fees for the first 60 days, which makes it an interesting opportunity for founders willing to test the platform early. Our advice: start with your best-selling SKU and make sure your inventory can keep up. Creators are far more likely to promote products that can consistently generate income for them.

One of our members, , has already seen traction with creator-led selling on TikTok. Our team is now working closely with them to streamline their supply chain so they can stay in stock as demand grows.

Curious if creator-led selling could work for your brand?

We break this down (and several other founder trends) in our 2026 E-commerce Trends Report.

Tap the link in our bio to read it.