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A great quote from Albert Einstein that relates to the flaws of conventional marketing: "Not everything that can be counted counts, and not everything that counts can be counted."
If an organization is not willing to take the time to research the analytics behind their social media, then there is no use going online. To truly market to your audience, you need to know their trends, likes, dislikes, and everything in between.
This short video was created for the Sickle Cell Disease Association of America, Inc. to promote the "1 Million in 100 Days" Campaign.
The video was shot with a HD Flip Cam and edited it with Windows Live Movie Maker.
This short video was created for the Sickle Cell Disease Association of America, Inc. to promote the "1 Million in 100 Days" Campaign.
The videos were shot by the celebrities on personal devices, such as cell phones or flip cams. I edited the videos with Windows Live Movie Maker.
This promo video was created for Centerstage Theater to promote the play, "The Wiz."
I shot the video with a Canon 60D DSLR camera and edited it with Final Cut Pro.
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