AveSeena

Some standards deserve a strong point of view. This is one of those moments.

I did not write this to play nice with the industry. I wrote it because too many things are being normalized that should not be—unfinished formulas, recycled bases, claims that sound better than they perform.

A little opinionated? Absolutely. Science usually is.

Go through the hot takes and see what actually holds up when you look closer.

What should I break down next?

Hugs,
Dr. Ebru

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