Crowd Louder Media

Today, we recognize Juneteenth. On June 19, 1865, enslaved Black people in Galveston, Texas, got word that the Civil War was over and they were free. We support the accurate education of students of all ages regarding the wide-ranging impacts of slavery, which are undeniable in advertising, media, and every industry. Learn more from AP News. https://loom.ly/60VNBrs

Products That Can’t Be Produced Don’t Need Advertising
Negotiations to reopen the Strait of Hormuz could impact $39.6 billion in global ad spend, according to a study from WARC. Research forecasts that continued supply chain issues have the potential to put $94 billion in global ad spend at risk in the next 18 months. https://loom.ly/7hZOSqg Source: Adweek

Almost half of American households use free ad-supported streaming TV services like Pluto TV and The Roku Channel, according to a recent Parks Associates Research survey. Fully 46% of the households use FAST services for watching long-form video. “FAST services are no longer a secondary viewing option; they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. https://loom.ly/t8rL0L0

Tubi, Roku Channel & Pluto TV Lead U.S. FAST Rankings - ScreenMDM New data from Parks Associates charts the ten leading FAST services in the U.S., with Tubi, The Roku Channel, and Pluto TV occupying the top three positions.

Annual LinkedIn revenue is up 12%. So, of course, there will be layoffs. Additionally, LinkedIn will scale back investments in marketing campaigns and customer events. https://loom.ly/oFOAG4E By Anna-Louise Jackson for Fast Company

At Crowd Louder Media, we prefer ad placements with trustworthy sources and proactively seek adjacency to reputable and fair news content. A recent study suggests 54% of brand-suitable Reuters news URLs would be blocked by excessive keyword blocking. "To be clear, this is revenue publishers are missing out on for no real reason... for example, an article about a film shoot for the upcoming movie “The Devil Wears Prada 2” would have been blocked because its URL contained the word “shot.”

Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories | AdExchanger The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.

Are companies targeting ads based on your ambient voice conversations? So far, we are aware of only one company claiming this capability. And they would have saved almost $1 million by proving that they could do it. https://loom.ly/vcGaQmc

FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About “Active Listening” AI-Powered Marketing Service The Federal Trade Commission will require Cox Media Group (CMG) and two smaller marketing firms to pay a total of $930,000 to settle allegations they deceived customers by falsely claiming to offer

We don’t employ wizards, gurus, Jedis, rock stars, or magicians. Instead, our mild-mannered team infuses high-quality media inventory with cookieless audience targeting for programmatic advertisers, agencies, and media companies of all sizes. Learn more about our curation house team.

About the Crowd Louder Media Team Learn more about the Crowd Louder Media audience curation team.

Regardless of the format or platform you advertise with, there will always be a percentage of drop off when you compare clicks from your ad campaign to website visits. Here are some tips for common reasons as well as ways to minimize the impact.

Why Ad Clicks Rarely Match Web Sessions in Analytics Web analytics platforms attribute traffic to channels such as “Paid Media” or “Organic Search.” Otherwise, it may be incorrectly labelled as “Direct.”

Learn how accessing a Data Management Platform in the cloud can help you leverage your contact lists, interactions on your website, and the wealth of targeting characteristics that are specific to your customers.

Do You Need Data Management Platforms for Your Ads? Previously, Only Large Advertisers Had Access to a DMP to Manage Audience Targeting & Measurement. Now Crowd Louder Media enables every campaign with a DMP.