CallRail

Most marketers are thinking about voice agents the wrong way. CallRail's SVP of Marketing, Emily Rose Popson, sat down with citybiz to bust the biggest myth about voice agents — and what it really means for your marketing strategy.

Watch the clip and check out the full interview here: https://www.citybiz.co/article/810332/interview-with-emily-popson-vice-president-of-marketing-for-call-rail/

Are your ads working, or are you just guessing?
Scott Patterson used to run marketing on hope. The phone rang, but he had no idea why.

Google Ads burned $1,000 a week with zero clarity.

Then he started tracking his calls. Everything changed.
He finally saw which ads worked and which didn’t.

Watch the reel and stop setting your budget on fire.

👉 Get your FREE 14-day trial at callrail.com/sbmpod

Scott Patterson thought he had 100 leads until CallRail showed only 5 were real.

If you’re spending 10K on ads, Callrail keeps you from guessing.

👉 Get your FREE 14-day trial at callrail.com/sbmpod

Missed Calls? Turn Them Into Opportunities!

Scott Patterson (Founder of STUFF Junk Removal) shares a game changing automation that ensures no lead slips through the cracks.

When a call is missed, an instant, personable text goes out:
"Hey, this is Scott. I'm so sorry I missed your call. I'll call you back as soon as possible, but feel free to text me if it's easier."

The result? Callers feel attended to, valued, and reassured — giving them peace of mind and keeping them from reaching your competitors.

This is precision in action: small automation, big impact.

👉 Get your FREE 14-day trial at callrail.com/sbmpod