CallRail

As we wrap up Mental Health Awareness Month, we’re reminded of the importance of taking time to acknowledge, support, and prioritize mental well-being both personally and within the workplace.

Through our CareRail initiative, we look for opportunities to foster connection, community, and well-being throughout the year. As part of this month’s programming, CallRail hosted a “Build Your Own Bouquet” event, creating space for CallRailers to slow down, connect, and enjoy a creative moment together. 🌸

Excited to see Laura Beussman, CMO of CallRail, featured in CMSWire, sharing why modern marketing leaders must take ownership of their customer data strategy.

"When data is fragmented, you're making decisions with blind spots. You might see clicks or form fills, but you're missing the full context of the customer journey — especially the conversations that actually drive outcomes."

Today's CMOs aren't just shaping campaigns; they're shaping the data infrastructure behind better experiences, stronger personalization, and smarter growth.

Read Laura's perspective alongside other top CMOs:https://okt.to/MRhZwp

Your Marketing Is Only as Good as Your Data Architecture CMOs are moving deeper into the data layer — not by choice, but because marketing performance now depends on it.